Dave: I spoke at The School of Visual Concepts in Seattle last week. And had a great time as always. There were about 75 aspiring advertising folks in the audience. Which means I got 75 resumes, PDFs and portfolio site links in my e-mail inbox by the time me and the supermodels woke up the next morning.
Here’s an e-mail I wrote to one woman about her resume. But it could have been to many of the people who’d sent them.
1. Your name, address, e-mail, phone number and LinkedIn, Facebook, Twitter, blog, website information and all should be easy to find. This person had hers running up the left side of the sheet. And in a very small, about 10 or 11 point, type. If I’m impressed, I want to know who exactly is impressing me.
2. Your objective – keep it simple. And in plain English. Also, four years out of college, you don’t have “extensive” anything. Except debt.
3. Adjectives. Use them sparingly. I’d take a red pen and cross them all out. Then see what that looks like. Too many glowing adjectives make people suspicious. Your resume will read like a used car ad.
4. Personal qualities. Don’t go throwing around phrases like “highly-skilled” or “self-starting.” Leave it to others to describe you. Join LinkedIn and have former bosses or colleagues rave about you. If they’re willing to put their name on the praise for all to see, it carries more weight.
5. Experience. Once again, plain English. As if you’re telling it to a 4th grader. Also, I want facts, figures and results. Like, “sales increased 27 percent.” Or I “supervised four employees.”
6. Don’t put “References available upon request.” You’ve just wasted space on the page that could’ve touted more of your accomplishments. If I’m interested, I’ll do my due diligence. Like check out your drunken photos on Facebook.
reblogged from kcallahan originally via www.cmykmag.com